The triad of logos, pathos and ethos is commonly what I use to write. Until lately, I did not know there were specific terms for the elements that can be used to present an argument. I tend not to employ ethos in my writing. This is not so much because I don’t think it is an effective method of argument—it is probably the most persuasive method; however, it seems in many college level courses, it is more beneficial in writing to include facts, charts and data to support an argument. Yet, in several courses, I have been advised to insert my opinions more frequently. I would like to somehow find the balance of proportions to use in the logo-pathos-ethos triangle.
Many times, in my opening paragraph I will relate a story or anecdote that draws the reader into the paper. By using pathos in this way, a writer can generate interest or even excitement within it. Once the reader’s attention is gained, using descriptions such as metaphors, visual aids, and setting up the connotation of the argument can be used to further draw in an audience. By using word clues (negative or positively connotating words) a general idea of what side of the issue the paper supports can be relayed (115). Oftentimes, ethos is a natural byproduct of this—it is easy to convey ethos in narratives.
Within the body of the argument, factual data, charts, and statistics can be interwoven into the piece, thus solidifying the stance of the writer against one side or the other. Though the facts will not (or cannot) be changed, the way they are presented with pathos and ethos can sway an audience's reaction to them in one way or the other. This is a sign of a successful writer: to be able to present an argument that is based on data that can be supported (logos), but at the same time causing a readers opinion to strengthen or even change (through the use of pathos and ethos)—to be persuaded!
Ramage, John D., John C. Bean, and June Johnson. Writing Arguments: A Rhetoric with Readings. 8th Ed. New York: Longman, 2010. Print.
You are so right about using logos, pathos and ethos in everyday writing. I too, use the three persuasive appeals in my writing all the time; I just did not know they had a formal name. Now that I know exactly what they are and the proper way to present them in my writing, I think I will be more careful in the way I present my arguments. Also, I agree with your statement regarding the opening paragraph of a story. I tend to want to begin my writing with a story or an anecdote to draw the audience in to what I want to convey to them. In my opinion, the opening paragraph is the most important part of a story because without the audience’s attention and focus, you have nothing. You will have a hard time convincing and persuading your audience and often, they will not read any further than the opening paragraph if it is not catchy. Great blog! I think we have a similar writing style and I can definitely relate to what you are saying.
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